The search engines are basically taking over the way that people these days do their internet. The internet allows them to find websites that they normally wouldn’t think about even going to. However, if people are looking for a certain thing, the search engines basically guide them to it. And yes, the search engines are certainly not shy to take money of the big competitors out there so that the businesses can get more exposure online. So what do you do if you are a small business and you want your business up there with the big guys? Well, you have to use search engine optimization to make sure that you get the most out of the search engines and what they can do for you.
First, when you are thinking about your business, you need to identify keywords that really capture what your business is all about. For instance, think about what a person would search online if they were trying to find a business that did what you do. You need to then take those keywords and put them all over your website so that the search engines will find that your website is very relevant to what people are looking for.
Next, go to websites that are similar to yours, or that offers similar things that people would be interested in, and put links to your website on them. You can do this by asking them to advertise, or you can simply put them in through their discussions or blogs. By linking other websites to yours, you also make your website look much more reliable and relevant to the search engines.
Third, write reviews about your website. Although this may seem like you are just tooting your own horn, that’s okay. Businesses do this all of the time. However, make sure that the reviews are very real and don’t get too crazy. People will be very disappointed if their come to your business expecting something totally different. They may even write their own review about your website and leave a very nasty one, making people not want to come to your business after that.
Lastly, keep track of the people who are visiting your website. If you see that you got 300 new hits on your website the same day that you added a blog that means you are doing something right. If you lose hits on a day, figure out what you did wrong and fix that.
OrangeSoda provides customized national and local search marketing strategies and Orange Soda reviews to help small businesses. (http://www.orangesoda.com)
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